English for Marketing. Английский язык в маркетинге: Курсы

The role of marketing.
- Describing your skills and qualifications
- Talking about organization.

Marketing plan 1: audit and objectives.
- Outlining a marketing plan
- Types of analyses: PESTEL, SWOT and Five Forces.

Marketing plan 2: strategy and tactics.
- Marketing strategy
- Discussing the marketing mix
- Marketing budget and executive summary.

International customer communications.
- Respecting differences in cultural attitudes and behaviours
- Summarising a meeting
- Describing a target market segment, message for a new market
- Giving feedback on concepts

Market research.
- Explaining research needs
- Formulating and explaining a market research plan
- Moderating a focus group
- Survey data

New product development and branding.
- Descussing possibilities in idea generation meeting
- Creating a brand
- Brand identity

Product launch and promotion.
- Marketing message
- Communicating effectively to internal stakeholders
- Planning and writing a press-release.

Digital marketing.
- Talking about your results
- Making your point and discussing digital marketing objectives and tools
- Writing good web coppy.

Agencies and supplies.
- Responding to a request for information from a potential client
- Selection criteria.

Exhibitions and events.
- Booking a stand at an event
- Dealing with a visitor to the stand
- Networking at a social event
- Writing a follow-up email.

Необходимый уровень владения языком: Upper-Intermediate.

Преподаватель: носитель языка.

Интенсивность занятий: 1 раз в неделю (суббота или воскресенье) по 4 ак.ч.